Bizarre coastal town hosts “Christmas Day” in August because no one comes to visit

A quirky seaside town is planning to celebrate Christmas next month to show visitors that it is a “fantastic place” to visit during the festive season.

Bridlington in East Yorkshire is hosting a range of Christmas activities for Bridmas Day on August 7. These include a screening of Will Ferrell's Elf, festive beach activities and cheerful snacks will also be on offer.

Throughout the town, performers from the town's Jack and the Beanstalk pantomime will perform, the Bridlington Country Railway will play festive tunes and well-known venues will be decked out with festive decorations.

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Councillor Nick Coultish said that although it was an unusual day, he hoped it would be fun.

He told the BBC: “It's certainly unusual to move Christmas to the coast in the height of summer, but we really hope people will join in the festive fun.”

City Councilwoman Barbara Jefferson said Brides Day would be “a crazy day.”

She said: “It's all about promoting the many fantastic events and activities we have on offer over the holidays. And there's so much more happening, it's going to be a crazy day!”

“The aim of this event is to show that Bridlington is not just a summer destination.

“It’s also a fantastic place to visit at Christmas time as we have so many events and attractions for locals and visitors, including the pantomime theatre in the spa and the Winter Woodland event at Sewerby Hall and Gardens, the Santa Express land trains and festive offers at our leisure centre.”

Located about 28 miles north of Hull, Bridlington has mixed reviews on TripAdvisor. One visitor recently gave the seaside town's Old Town just one star, saying: “I understand why it's called the Old Town now, nobody bothers to go there,” while a three-star review described it as “a bit sad at the moment.”

However, the city's biggest tourist attraction, the RSPB's Bempton Cliffs, home to around half a million seabirds, are a hit with visitors, with a recent five-star review calling the cliffs “a must-see” and “absolutely stunning”.

The town's main beach, Bridlington South Beach, is also popular with visitors, with one recent review describing it as “superb”.

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