Just in time for Christmas, Peacock becomes Hallmark’s streaming partner

You'll soon have another streaming option for Hallmark Christmas movies. Peacock has reached an agreement with Hallmark Media to stream both live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama as part of a linear plus SVOD deal for the network.

Starting Wednesday, November 2, Peacock will have a dedicated Hallmark Brand Hub as the destination for all things Hallmark, including live simulcasts of all three channels with the current season's programming available live and on demand the next day, as well as the Hallmark library's extensive library of films – including holiday favorites.

The release comes just in time for Hallmark's busiest time of the year, as the company is releasing 40 new Christmas movies in 2022, all of which will be available to stream on Peacock throughout the season.

Before this deal, the Hallmark Movies Now service was the only streaming option for Hallmark movies.

Sources tell TheWrap that Peacock Plus (which costs $9.99 per month, up from $4.99 per month for Premium) typically offers ad-free content, but the Hallmark channels' content still contains ads due to the streaming rights. A small portion of Peacock's programming still contains ads for Premium customers, but the service still has one of the lowest ad loads in streaming.

Also read:
“Girls5eva” is renewed for season 3 on Netflix after already having 2 seasons on Peacock

“As we continue to make Peacock a premier streaming destination, Hallmark is exactly the type of brand we want to partner with,” said Kelly Campbell, president of Peacock and direct-to-consumer at NBCUniversal. “Through this groundbreaking partnership, we will provide Hallmark viewers with a unique viewing experience while continuing to grow our audience, increasing engagement for both brands.”

“We are proud to partner with Peacock and offer our beloved Hallmark content to our subscribers,” said Wonya Lucas, President & CEO of Hallmark Media. “The ability to provide our loyal fan base with access to all three of Hallmark's linear networks will allow our audience to continue to grow and connect in meaningful ways.”

In addition to Hallmark's live channels, Peacock subscribers have access to the entire collection of Hallmark content on demand, including live and next-day access to series like fan favorite “When Calls the Heart” as well as Hallmark's new original primetime series “Ride” and “The Way Home,” premiering in 2023.

The Hallmark-branded hub will also feature a VOD collection of new premiere movies and dozens of Hallmark movie classics, all included in a Peacock Premium subscription.

Peacock Premium costs $4.99 per month.

Also read:
The 55 best movies on Netflix right now