Portaltic.-Netflix begins phasing out its ad-free basic plan in the UK and Canada

Madrid, 3 July (Portaltic/EP) –

Content streaming platform Netflix It started by removing the cheapest ad-free plan and forcing users in some regions, such as the UK or Canada, to select a new plan to keep their subscription active.

The company The company has been considering adjusting its subscription plans for months. This began with the introduction of a plan that included low-cost advertising, the end of shared accounts, and the increase in costs for other methods.

A few months ago, it announced that it would stop offering ad-free ads to new Basic plan subscribers, initially in Canada and the UK. “Coming soon,” it stressed. This will eventually permanently remove this format from ads in those countries as well, which could impact users. Who has already paid for the plan in question?

Now, Reddit users with subscribers to the basic ad-free plan – which is cheaper than the ad-free plan – in those countries are receiving an email from the company indicating the end of that format.

This change, which is also visible in the app interface when you launch it, is communicated through the app itself. Web For the brand, it is stated that the “Basic Plan It was stopped.

In this notice, the content streaming platform warns users that they must choose a different subscription to continue using the content. Otherwise Your profile activity will be suspended.

This means that existing subscribers will have to choose either the ad-supported plan – also known as the Standard Advertising Plan -, the ad-free Standard Plan, or the Premium Plan. It is currently unknown when this change will be rolled out to other regions.