Mondelēz unveils 2024 Christmas range | Product news

No, it's not too early. Mondelēz International has just unveiled its new festive range to help retailers boost seasonal sales.

For the 2024 Christmas season, new treats and returning favorites in the candy and biscuit section from popular brands Cadbury and Oreo will be available in stores.

The run-up to Christmas begins in September with what Mondelēz calls a “jump start.” This is when retailers should kick off the season and prepare for the increase in “Big Night In” events as the weather gets cooler and shoppers look to spend more evenings at home.

The key is sharing formats, multipacks and tablets. Retailers can make the most of this early start by stocking products like Cadbury Roses and Heroes – which also cover all Halloween needs.

New this year is the expansion of the Cadbury Puds range with the launch of Cadbury Mini Puds, making this popular festive treat available in a bite-sized treat for the first time. The 73g bags feature the iconic festive puds design and will appeal to shoppers looking for a small Christmas stocking filler or even a little treat for themselves.

Oreo is also joining in the holiday fun with the launch of a limited edition Oreo Gingerbread – a festive snack with embossed gingerbread cookies, a first for the brand. The packs will also feature Oreo's new packaging, making these sweet treats stand out even more on shelves.

In addition, Mondelēz is bringing something unique to shoppers' traditional Advent countdown for 2024: the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft, creamy filling, for those who want to make the ritual even more special.