Twinkly unveils its 2024 Christmas portfolio and promises customers everything they need to spice up their Christmas decorations

With less than five months to go until the holidays, the leading smart lighting brand is unveiling all-new Christmas tree toppers, light-up reindeer, net lights, permanent outdoor lighting, and to top it all off, its longest-lasting Strings product ever.

NEW YORK, July 30, 2024 /PRNewswire/ — Twinkly, the Italy-based global leader in smart lighting, today launched its highly anticipated Mappable Lights Christmas 2024 portfolio. This year's collection promises to bring more sparkle and joy to the holiday season with an enchanting range of new products, including two light-up reindeer, mesh lights, permanent outdoor lights and the long-awaited Twinkly logo tree topper. In addition, Twinkly is expanding its award-winning fairy lights portfolio to include the longest version with 750 LEDs.

Designed to meet the growing demand for innovative and stylish Christmas decorations, Twinkly's new offerings are aimed at consumers looking for cutting-edge smart lighting solutions. The reindeer, net lights, tree toppers and permanent outdoor lights are available to pre-order on the Twinkly website and Amazon. 15 September^thwith a worldwide release and availability in early October. The new Strings 750 will also be available exclusively for two weeks starting October 1st. September 1^st for Costco Club members in participating retail channels.

“We are delighted to present our new Christmas portfolio 2024,” says Andrea TellatinCo-founder and CEO of Twinkly. “Every year we strive to bring more innovation and magic to Christmas decorating with our Mappable Lights. Our new collection is designed to enhance the festive experience for families and communities around the world. It includes a special selection of outdoor items as well as the highlight of our portfolio, the Twinkly Logo Tree Topper, which is set to become an essential centerpiece for Christmas celebrations.”

Like all Twinkly products, the new Portfolio items are controlled with the Twinkly app, which makes installing the lights easier than ever and provides access to the brand's exclusive mappable lighting technology. It also unlocks a range of other features only available on Twinkly – including unlimited creative effects and customization options.

All Twinkly lights can be assigned and grouped using the app to effortlessly create coordinated displays of any size. Instantly configurable via Bluetooth^® and Wi-Fi, the Twinkly app detects and maps all LEDs via the smartphone camera. Twinkly smart lights are compatible with Amazon Alexa and Google Assistant for hands-free voice control. Products in the new Christmas portfolio can be synced with music via the Twinkly Music Dongle to provide a unique Christmas show. All products will be available worldwide in the Twinkly online store. Availability of different products may vary by country and retail partner.

“In addition to unveiling the 2024 Christmas portfolio, we are also giving a preview of an exclusive 17 October^th with this year's Christmas symbol that 'promises to warm hearts, evoke fond memories and bring joy and magic to the holiday season,'” says René Korte, Senior Vice President of Marketing at Twinkly.

Treetop

Crafted in the shape of the Twinkly logo, the Tree Topper has been highly requested by Twinkly fans over the years. Offering a rich and vibrant palette of over 16 million color options and matching all other Twinkly products, the Tree Topper is the perfect finishing touch to complete a bright, colorful Christmas tree this holiday season.

The Twinkly Tree Topper can be pre-ordered for a retail price of . 49,99 €.

Strings 750

Twinkly Strings need no introduction as they are the brand's first product sold. However, this year customers can get their hands on the longest and most energy efficient version yet, a new product with 750 RGB LED lights. Suitable for indoor and outdoor use, Strings 750 are the perfect decoration to light up any Christmas tree whatever the weather. At 60 metres long, they guarantee a spectacular display of effects and colours that can be easily controlled via the Twinkly app and FX Wizard.

Strings 750 is released exclusively on September 1^st for Costco Club members at select locations nationwide. They will also be available in the Twinkly web store and on Amazon at the retail price of 269,99 € starting 15 September^th.

Light network

With a flexible 1.2 x 1.8 meter LED grid design, Net Lights cover hedges and bushes, conforming to their natural shape and allowing easy installation with uniform LED coverage over large, uneven areas. It is designed for outdoor use and perfectly withstands all types of winter around the world.

The Net Lights can be pre-ordered at a retail price of . 99,99 €.

Reindeer

Available in two different shapes, the Twinkly Stag and Twinkly Doe are the perfect addition to any decoration to create a magical outdoor Christmas installation. The reindeer sync with the rest of the Twinkly range via the Twinkly app, providing a complete and customisable Christmas show.

The Doe with 160 LEDs can be pre-ordered at a retail price of . 229,99 €while the larger Stag with 240 LEDs will be available at a retail price of 249,99 €.

Permanent outdoor lighting

Why should cheery lights be limited to one celebration a year? This year, Twinkly is offering a new outdoor product that can be used 365 days a year: the first-ever mappable permanent outdoor lights. The 100-foot strips of permanent lighting come in over 16 million colors, including various shades of white to match the unique style and design of any home. Featuring 72 mappable LEDs, the permanent outdoor lights are the perfect addition to rooflines, eaves, fences, or walkways for year-round, customizable home decor that has a truly professional feel. The IP65-rated design is 100% weatherproof and can be used outdoors year-round. Installation is easy with adhesive backing and screw mounting options.

Permanent outdoor lights can be pre-ordered at a retail price of . 299,99 €.

For more details on Twinkly’s complete smart lighting portfolio, visit www.twinkly.com.

About Twinkly

Twinkly is an Italian technology company and market leader in smart lighting. Founded in 2016, the company has become a global brand in just a few years. Twinkly has revolutionized the world of decorative lighting with a range of technologically advanced, patented and internationally awarded products. Twinkly offers a complete ecosystem of connected LED lights that can be easily controlled from your smartphone. A technologically advanced, dedicated computer vision algorithm maps the exact position of each light in the room, allowing you to customize your lights and create extraordinary lighting effects. From Christmas decorations to entire building facades, from smart homes to theme parks, from illuminated furniture to concerts and scenic installations, Twinkly's advanced technology puts the possibility of decorating with light within everyone's reach. For more information, visit www.twinkly.com.

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SOURCE Twinkly