Twinkly unveils its promising 2024 Christmas portfolio

With 152 days to go until Christmas, Twinkly is introducing its brand new tree toppers, reindeer, net lights and permanent outdoor lights, as well as the longest string lights ever.

New York, July 25, Twinkly, the Italy-based global leader in smart lighting, is excited to unveil its highly anticipated Mappable Lights Christmas 2024 Portfolio. This year's Christmas lighting collection promises to bring more sparkle and joy to the holiday season with an enchanting range of new products including two reindeer, the brand's award-winning string lights, now longer than ever with 750 LED lights, mesh lights, continuous lights and the long-awaited Twinkly Logo Tree Topper. Designed to meet the growing demand for innovative and stylish Christmas decorations, Twinkly's new Christmas offerings are aimed at consumers looking for cutting-edge smart lighting solutions. The Christmas Portfolio will be available to pre-order from our webstore from September 15 and will be available worldwide from early October. In the U.S., the Strings 750 will be available exclusively at Costco starting September 1st before launching in participating retail channels in early October.

“We are excited to introduce our new 2024 Christmas portfolio,” says Andrea Tellatin, co-founder and CEO of Twinkly. “Every year we strive to bring more innovation and magic to Christmas decorations with our Mappable Lights. Our new Christmas collection is designed to enrich the festive experience for families and communities around the world. It includes a special selection of outdoor lights as well as the highlight of our portfolio, the Twinkly Logo Tree Topper, which is designed to become an essential centerpiece for Christmas celebrations.”

Like all Twinkly smart lights, items in the new Christmas lights portfolio are controlled using the Twinkly app, which makes installing the lights easier than ever and provides access to the brand's exclusive mappable lighting technology. It also unlocks a ton of other features only available in the Twinkly app, including limitless creative effects and customization options. All Twinkly Christmas lights can be mapped and grouped using the app to effortlessly create coordinated displays of any size. Instantly configurable via Bluetooth® and Wi-Fi, the Twinkly app detects and maps all LED lights using the smartphone camera. Twinkly Christmas lights are compatible with Amazon Alexa and Google Assistant for hands-free voice control. Products in the new Christmas portfolio can be synced to music via the Twinkly Music Dongle to create a unique Christmas lights show. All products will be available worldwide from the Twinkly online store. Availability of different products may vary by country and retail partner.

In addition to unveiling its 2024 Christmas portfolio, Twinkly is previewing an exclusive to be unveiled on October 17, featuring this year's Christmas icon that “promises to warm hearts and evoke beautiful memories, bringing joy and magic to the holiday season,” says René Korte, Senior Vice President of Marketing at Twinkly.

Treetop

The Tree Topper in the shape of the Twinkly logo has been highly requested by Twinkly fans over the years! The Tree Topper offers a rich and vibrant palette of over 16 million color options and syncs with all other Twinkly Christmas lighting products. The Tree Topper is perfect for completing a string of lights on a Christmas tree, the perfect detail to complete a smart Christmas tree lighting display and provides a bright show for the upcoming holiday season.

The Twinkly Tree Topper will be available for pre-order starting September 15th at a retail price of.
$49.99 / €49.99 / £49.99

Strings 750

Twinkly Strings need no introduction as they are the brand's first product to be sold. This year, Twinkly is offering customers the opportunity to purchase the longest and most energy-efficient version of the acclaimed string lights yet, featuring 750 RGB LEDs. Suitable for indoor and outdoor use, the Strings 750 are the perfect lights to brighten up any Christmas tree, whatever the weather. With a length of 60 metres, the Christmas string lights guarantee a spectacular display of effects and colours, which can be easily controlled via the Twinkly app and the FX Wizard.

In the US, the Strings 750 will be released exclusively to Costco Club members on September 1st and will be available for pre-order on the Twinkly webstore starting September 15th.

Strings 750 will be available for pre-order and at retail for a suggested retail price of $269.99 / €269.99.
269,99 €

Light network

With their flexible LED grid design, Net Lights cover hedges and bushes and adapt to their natural shape, allowing for easy light installation with even LED coverage of large, uneven areas. They are designed for outdoor use and can perfectly survive all winters around the world.
The network consists of 260 intelligent and mappable Twinkly LED lights measuring over 1.2 x 1.9 meters.

Net will retail for a suggested retail price of $99.99 / €99.99 / £99.99.

Reindeer

Available in two different shapes, the Twinkly Stag and Doe are the perfect addition to any decoration to create a magical outdoor Christmas light display. The reindeer sync with the rest of the Twinkly Christmas collection via the Twinkly app, providing a complete and customizable Christmas show.

The Doe with 160 LED lights will retail for $229.99/€229.99/£229.99, while the larger Stag with 240 LEDs will retail for $249.99/€249.99/£249.99.

Permanent outdoor lighting

Why should cheery lights be limited to one celebration a year? This year, Twinkly is offering a new outdoor product that can be used 365 days a year: the first-ever mappable permanent outdoor lights. The 100-foot strips of permanent outdoor lights offer over 16 million colors customizable through the Twinkly app, plus all shades of white to match the unique style and design of any home. Permanent outdoor lights feature 72 mappable LEDs. They're the perfect addition to rooflines, eaves, fences, or walkways for year-round customizable home decor lighting that looks truly professional. The IP65-rated design is 100% weatherproof and can be used outdoors year-round. Home decorative lighting is easy with the option of adhesive-back or screw-on mounting.

Permanent outdoor lights will be available at a retail price of $299.99 / €299.99 / £299.99. High resolution images of the products are available HERE.

Via Primo Maggio 1 – 35035 Mestrino (PD) – Italy

Twinkly is an Italian technology company and market leader in smart LED lighting. The company was founded in 2016 and has already become a global brand in just a few years. Twinkly Lights has revolutionized the world of decorative lighting with a range of technologically advanced, patented and internationally awarded products. Twinkly offers a complete ecosystem of connected smart LED lights that can be easily controlled via your smartphone. A technologically advanced, dedicated computer vision algorithm maps the exact position of each smart LED light in the room, allowing you to customize your indoor and outdoor lighting and create extraordinary lighting effects. From Christmas decorations to entire building facades, from smart homes to theme parks, from illuminated furniture to concerts and scenic installations, Twinkly's advanced technology makes the possibility of decorating with light within everyone's reach. For more information, visit www.twinkly.com.

This press release was published on openPR.