The Harrods Christmas shop is back and more festive than ever

It's starting to look like Christmas… in August! Yes, you read that right. Harrods has officially kicked off the holiday season before the summer is over, because the iconic department store reopens its beautiful Christmas shop, raises the question: “How early is too early if you want to get into the Christmas spirit?”

Harrods, a name synonymous with both luxury and London, has been delighting customers with its Christmas offers for decades. Located in the basement, their famous Christmas shop (also known as Christmas World) is known for opening earlier each year, and this year they officially kicked off the holiday retail season with the opening of their redesigned Christmas department last month (on Friday, July 26).

Why is Christmas early at Harrods?

Although this idea may seem ridiculous to many, it is a strategic move, since Tourists and visitors have only a limited time to explore the capitalgiving them the opportunity to treat themselves to a Christmas gift from Harrods, even if they visit before the festive season is in full swing.

From sweet treats to spectacular decorations, there is everything you could imagine for a picture-perfect Christmas. This year, the store offers an even more magical selection of decorations, gifts and festive treats. The star of the show, however, is undeniably Noah, the Harrods Christmas Bear 2024dressed to the nines in a cozy cable knit sweater.

The Christmas Bear is an annual tradition at Harrods, as each year a new fluffy friend takes their place in the adorable and ever-changing line of cuddly bears, becoming a limited-time collector's item.

Christmas in the heat of summer

Swap your sunscreen for some Christmas sparkle and head to Harrods to get into the Christmas spirit. Walking into Harrods' Christmas shop is like entering a magical winter wonderland, which is a hilarious contrast to the hot temperatures outside.

Whether you are looking for something sparkling ornaments and elegant wreaths, gourmet snacks or exclusive Harrods gift basketsthere's something to enchant any Christmas-loving shopper, no matter when you visit – although we think it's even more beautiful just before Christmas, thanks to the stunning lights and window displays.

So if you are more than ready to decorate the halls, stair railings and more, Visit the Christmas shop at Harrods for an early Christmas spiritThere are only four more hangings left until the big day. For more information about the historic department store, visit the Harrods website here.

📍 You will find the Harrods Christmas Shop in the basement of Harrods, 87-135 Brompton Rd, London SW1X 7XL.