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Studio Ghibli releases almost plain white T-shirt that sells out within 24 hours

Studio Ghibli's official online store, Donguri Sora, regularly attracts attention with its new merchandise, from toys and stationery to kitchenware and even jewelry. However, the release of licensed clothing is rather rare and now a new product launched over the weekend has sold out less than a day after its initial unveiling.




First appearing on Donguri Sora on August 17, the “Porco Rosso Classic T-Shirt SAVOIA S-21” is not necessarily the kind of item that would catch the eye of onlookers at first glance. Neither flashy nor luxury high fashion, the shirt fits in with most of Studio Ghibli’s clothing collection, emphasizing subtlety and brighter colors over loud character designs or flashy illustrations. As part of Ghibli’s “GBL” brand – a series of nostalgic releases aimed at an adult audience – the pork The t-shirt is high quality but was designed specifically for the more mature fans of Ghibli.

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The t-shirt features a plain white base colour with a similar colour print for a “casual and understated finish”. The garment is described as comfortable to wear and best paired with wide-leg trousers or overalls for a more relaxed look, or with jeans or skinny trousers for a more polished style. Made from 100% cotton, it has the blue and white GBL logo embroidered on the back collar and “Porco Rosso” in small red cursive on the left chest. The understated star of the show, however, is the Savoia seaplane flown by the title character in the film. It starts on the left front of the shirt and wraps all the way to the back, creating a sense of airy movement. Porco Rosso himself sits in the cockpit of the plane, a small figure depicted in mid-flight. He wears his trademark aviator cap and goggles, while his scarf billows in the wind behind him.


Priced at 8,800 yen (about $60), the shirt is clearly not a fast-fashion item. “We paid special attention to the main fabric, specifications and design,” the website says, “and finished it so that you can wear it for a long time.” It is limited to two purchases per person and comes in unisex sizes S to XXL. You can find a size chart on the product page. Although it was sold out at the time of writing, Studio Ghibli is known for keeping its particularly popular releases, such as the My Neighbor Totoro In January 2024, a kimono-style coat was introduced, which also sold out less than a day after its initial listing.

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Donguri Sora does not ship internationally; however, its items often find their way to popular international e-commerce sites such as eBay, sometimes within a few weeks of release in Japan. In the meantime, porkcan be streamed along with the rest of Studio Ghibli's extensive catalog of films on Max for viewers in the US or Japan, or on Netflix for viewers in Canada, Latin America, Europe, Africa, Australia, or New Zealand.


Source: Donguri Sora