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High Tide unveils its next-generation Canna Cabana 2.0 website, IR-WORLD.com Finanzkommunikation GmbH, Story

High Tide Inc. (“flood“ or the “Pursue“) (Nasdaq: HITI) (TSXV: HITI) (FWB: 2LYA) – a successful retail-focused company built to deliver real value in every cannabis sub-sector – announced that tonight at 8 p.m. MT (3 a.m. CET) the Company will relaunch the website for Canna Cabana, its flagship Canadian brick-and-mortar retail brand, from which the Company generates more than 90 percent of its revenue. The current website features state-of-the-art technology, an improved user interface and an overall improved customer experience:

– New, sleek and modern design

– Simplified age verification procedure

– Faster loading times

– Improved search function with numerous filters

– Real-time inventory transparency

– Improved search engine optimization (SEO)

– Display of the nearest/nearest availability for out-of-stock products

– Wish list function

– Improved live chat feature

“Our loyal ELITE and Cabana Club members have been asking for an improved online experience for some time, and we have heard the message.” I am therefore particularly pleased to announce the relaunch of our redesigned next-generation Canna Cabana website. Our new, improved website features a sleek, modern design that prioritizes usability, offering intuitive navigation and visually appealing content. “Every element of this new website has been carefully crafted to ensure that our online presence exceeds our members’ expectations and clearly reflects our commitment to quality and innovation,” said Raj Grover, Founder and Chief Executive Officer of High Tide.

“In brick-and-mortar stores, our powerful and disruptive discount club model has delivered tremendous success while many of our leading competitors have either filed for bankruptcy or fallen by the wayside.” Now, we are further strengthening our world-class positioning by redesigning our online presence. These improvements are the first steps in a comprehensive redesign of High Tide's e-commerce ecosystem that will align all of the company's platforms with the Cabana Club and help us reach those customers who prefer the convenience of shopping in their own homes. I want to commend our team for achieving this goal in such a short period of time, and I look forward to announcing further innovations for our broader e-commerce ecosystem soon. “Stay tuned!” added Mr. Grover.

ABOUT HIGH TIDE

High Tide, Inc. is the leading, community-grown, retail-focused cannabis company focused on unlocking the full value of the world's most powerful plant and is the second largest cannabis retailer globally by number of storesHigh Tide (HITI) is a unique cannabis consumer-focused company with a broad, fully integrated operation spanning all aspects of the cannabis industry, including:

Inpatient facility: Canna Cabana™ is Canada's largest cannabis retail chain with 182 locations in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario and growing. Canna Cabana became the first retailer in the world with a cannabis discount club in 2021.

Innovative purchasing: Fastendr™ is a unique, fully automated technology that integrates retail kiosks to provide a better shopping experience at browse, order and pickup.

Consumer accessories: High Tide operates a number of the leading accessory e-commerce platforms around the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com and Dankstop.com

Brands: High Tide's industry-leading and consumer-facing brands include Queen of Bud, Cabana Cannabis Co™, Famous Brandz™, Daily High Club, Vodka Glass, Puff Puff Pass, Dopezilla, Atomik, Hue, Evolution and many more.

CBD: High Tide continues to cultivate the possibilities of CBD for consumers through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale distribution: High Tide provides wholesale solutions to the cannabis category through Valiant™.

Licensing: High Tide continues to advance cannabis culture through new partnerships and licensing agreements under the Famous Brandz™ name.

High Tide stays ahead of trends and was named one of Canada's fastest growing companies in 2021, 2022 and 2023 by the Globe and Mail's Report on Business magazine, and one of the top ten diversified industry stocks in the TSX Venture 50 in 2022 and 2024. In addition, High Tide was ranked number one in the Retail category on the Financial Times' 2023 list of America's Fastest Growing Companies. To discover the full impact of High Tide, visit www.hightideinc.com. To learn about the Company's investment results, visit High Tide's profile page on SEDAR+ and EDGAR.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release may contain “forward-looking information” and “forward-looking statements” within the meaning of applicable securities laws. The use of the words “may,” “intend,” “expect,” “believe,” “will,” “forecast,” “estimated” and similar expressions, as well as statements relating to matters that are not historical facts, are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. The forward-looking statements contained herein include, but are not limited to, statements regarding: the Company transforming its e-commerce ecosystem; the Company aligning all of the Company's platforms with Cabana Club; the Company expanding its reach to its customer base; and the Company continuing to innovate its e-commerce ecosystem and announcing such innovations in the future. Readers are cautioned not to place undue reliance on forward-looking information. Actual results and developments may differ materially from those reflected in such statements. Although the Company believes that the expectations reflected in such statements are reasonable, such statements are based on expectations, factors and assumptions regarding future events that may prove to be inaccurate and involve numerous risks and uncertainties, some of which are beyond the control of the Company, including, but not limited to, the risk factors discussed under the heading “Non-Exhaustive List of Risk Factors” in Appendix A to our current information form and elsewhere in this press release. These factors may be updated from time to time in our periodic filings, which are available at www.sedarplus.ca and www.sec.gov The forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date of this press release and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise, or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.

CONTACT INFORMATION

Media reports
Omar Khan
Chief Communications and Public Affairs Officer
High Tide Inc.
[email protected]
403-770-3080

Ingredients
Vahan Ajamian
Capital market advisor
High Tide Inc.
[email protected]

The source language (usually English) in which the original text is published is the official, authorized and legally valid version. This translation is provided for better understanding. The German version may be shortened or summarized. No responsibility or liability is assumed for the content, correctness, appropriateness or accuracy of this translation. From the translator's point of view, the message does not constitute a recommendation to buy or sell! Please note the original English message www.sedarplus.ca, www.sec.gov, www.asx.com.au/ or on the company website!

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