Audi Italy boss Fabrizio Longo dies after 3,000-meter fall while mountain climbing

Fabrizio Longo, head of Audi Italy, died in a tragic accident when he fell 3,000 meters while mountain climbing in Italy. He was 62 years old.

Fabrizio Longo, who had headed Audi's business in Italy since 2013, was reportedly climbing the Cima Payer in the Adamello mountains near the Italian-Swiss border on September 1 when the accident occurred.

Rescue teams rushed to the scene after another climber who witnessed the accident called for help. New York PostA rescue helicopter found his body about 210 meters deep in a ravine, and he was pronounced dead at the scene, according to the ^ “New York Post: The New York Post”.

Local authorities transported Fabrizio Longo's remains by helicopter to the nearby Italian town of Carisolo. The local administration has launched an investigation into the incident, the report added.

Who was Fabrizio Longo?

Longo began his career at Italian car manufacturer Fiat in 1987 and later headed the Lancia brand in 2002. He moved to Audi in 2012 and became head of the company's Italian branch the following year.

“Fabrizio Longo has led the Audi brand in Italy with great success since 2013, confirming the brand’s leadership role in the premium segment for eleven years in a row,” said New York Post the report says, citing an Audi spokesman.

The spokesman described Longo as “a person of great integrity, culture, ability and sensitivity.”

In addition to his work as Audi CEO, Longo was also an enthusiastic skier and mountaineer. The International Ski and Snowboard Federation also released a statement on his death.

Another fatal incident had already occurred in August: British billionaire Mike Lynch died when his superyacht Bayesian sank in a storm off the coast of Sicily. Mike Lynch and six other people died in the accident on August 19.

Mike Lynch, a prominent figure in the British technology industry and founder of Autonomy, the UK’s largest software company, has often been referred to as “Britain’s Bill Gates”.