Ralph Lauren introduces a new colorful generation of Polo watches

Ralph Lauren founded the Polo brand in 1967 with a set of ties and since then the Polo name has been one of the most iconic brands in luxury fashion, always associated with the famous fashion designer. He once told Time magazine that the name he used reflected the lifestyle he had admired on movie screens and in major magazines.

Lauren began producing Swiss watches in 2008 in partnership with luxury goods group Richemont under the name Ralph Lauren Watches and Fine Jewelry. The 50:50 partnership ended in 2018, around the same time the Polo brand became associated with Ralph Lauren watches. The first watches featured the iconic logo of a polo player on a horse on the dial. This iconic logo remains the main element of the Polo Ralph Lauren collection.

Today, the sporty watch line continues its evolution with a new design for the collection that combines elegance and performance. The luxury fashion brand says each of the new watches embodies the essence of sport through “bold and colorful graphics that embody the powerful energy of a sporty lifestyle.”

The new watches were presented on September 5 at the Ralph Lauren Spring/Summer 2025 fashion show in the Hamptons, which opened New York Fashion Week.

The dial has a matte blue and black lacquered base decorated with white Super-LumiNova indices. The dial design is complemented by white sword-shaped hour and minute hands with a black base and a white second hand with a red lacquered base.

The dial is surrounded by a rotating aluminum bezel, “which adds a modern twist to the classic design while providing additional utility for outdoor and sports activities,” the company says.

The new watches are powered by the RL200 caliber automatic movement from Swiss movement maker Sellita and have a 38-hour power reserve. The 42mm stainless steel case has a closed caseback that increases the durability of the watches and ensures water resistance, making them suitable for different environments and occasions. They are water resistant to 10 bar (328 feet). The use of high-performance materials made of steel, aluminum and rubber ensures the durability and accuracy of the watches, says the company. They are also designed to be versatile.

“Whether on the tennis court, the golf course or the busy streets of the city, these timepieces are designed to be companions for people who value adventure and sophistication in equal measure.”

The new 42mm Polo Sport Steel watch line consists of two watches. The first has a green anodized aluminum bezel with an orange rubber strap and a pin buckle. The second has a blue anodized aluminum bezel with a red rubber strap and a pin buckle.

The watches are available now in select Ralph Lauren stores worldwide and online at RalphLauren.com. Each watch is priced at $1,690.

Other Ralph Lauren watches and fine jewelry for men and women include various pieces from the Polo Ralph Lauren collection, the 867 collection, the Safari collection, the Stirrup collection, the Automotive collection and the Western collection. Ralph Lauren's fine jewelry collections include the signature Ralph Lauren Equestrian, Art Deco and Chunky Chain models.