Freedom Holdings and The Awareness Group (TAG) announce binding letter of intent for reverse merger Page 1

• Led by industry veteran Pablo Diaz, TAG is an emerging alternative energy company with assets in solar, blockchain, marketing and fintech
• The TAG GRID will form the basis of an aggressive organic and inorganic growth strategy to provide solar service providers with a comprehensive, all-encompassing solution for commercial and residential alternative energy customers.
• Completion of the transaction expected in September 2024

SCOTTSDALE, Arizona and CHATSWORTH, Calif., September 9, 2024 (GLOBE NEWSWIRE) — Freedom Holdings, Inc. (OTC PINK: FHLD), a company reporting to the SEC, and The Awareness Group LLC (TAG), founder of
TAG GRID and an emerging leader in alternative energy, today announced that the companies have signed a binding letter of intent (LOI) for a reverse merger transaction that will enable TAG to go public under the ticker symbol FHLD. The companies expect the transaction to close in September 2024.

“This reverse merger is key to accelerating TAG’s growth strategy to build a multi-hundred million dollar company over the next few years,” said Pablo Diaz, Founder, Chairman and CEO of TAG“I am convinced that this merger will benefit TAG by providing a more effective vehicle to finance the company's growth strategy and giving existing FHLD shareholders the opportunity to benefit from the combined scale of our companies. Our team has created significant shareholder value through two previous publicly traded solar companies and our goal is to exceed those previous successes at TAG.

“The TAG GRID is the next evolution of this strategy. We have built an ecosystem that covers every part of the solar landscape, through multiple networks of service providers that bring residential and commercial business into the ecosystem, with TAG at the heart of all the deals. In addition, we acquired five companies in 2023 that strengthen our ability to be the guarantor for all projects financed by TAG, while benefiting from our own growth programs under the TAG GRIDThese assets include lead generation, EPC and unique fintech and alternative energy blockchain assets.

“We believe these proven, proprietary growth programs have the potential to generate at least $40 million in revenue through organic growth in 2025. In addition, we have a tailored M&A strategy that can add complementary businesses that create significant synergies when combined with TAG. As an example of the potential strength of the TAG model, we tested our proprietary growth programs with three potential acquisition targets before acquiring our foundational assets. During those 40 days, with no invested growth capital, we created a $25 million revenue pipeline without having all the pieces of the pie as we do now. In the coming weeks, TAG will release additional information to update existing FHLD and potential new shareholders on how The TAG GRID
will create value for shareholders.”