LA Kings announce multi-year partnership with Iron Bow Technologies as official away jersey patch

The LA Kings have announced a new strategic, multi-year partnership with Iron Bow Technologies. This marks Iron Bow's first official sports partnership in Los Angeles and underscores its commitment to the growth of professional hockey.

Beginning with the upcoming 2024-25 NHL season, Iron Bow will be the official away jersey patch partner of the LA Kings. The Iron Bow logo will appear on the front of all Kings away jerseys.

In addition, Iron Bow Technologies will be AEG's preferred IT solutions provider, providing hardware and software solutions and services to the company and its global asset portfolio.

“As we prepare for an exciting new season, partnering with Iron Bow Technologies as our official away jersey patch partner is a significant step forward for our team,” said Luc Robitaille, LA Kings President and Hall of Fame member. “Iron Bow's advanced technical solutions will play a critical role in improving our performance. Their commitment to innovation and excellence mirrors our own, and we are confident their technology will help us become a better and more competitive team both on and off the ice.”

“I am immensely proud of the value Iron Bow brings to dynamic, global companies like AEG,” said Rene LaVigne, President and CEO of Iron Bow. “By providing cutting-edge technology solutions, we are enhancing the operations of a global sports and entertainment leader, a premier sports team, and empowering a diverse portfolio of unique entertainment, real estate and sports companies to succeed in the digital age. We look forward to the future with AEG and are honored to be part of their journey.”

“AEG is powered by innovative digital and data-based solutions,” said Russell Silvers, Chief Operating Officer, AEG Global Partnerships. “That’s why it’s so important to have the support and expertise of a best-in-class technology leader like Iron Bow Technologies. Together, we look forward to advancing both of our organizations, creating exceptional fan experiences and enhancing the capabilities of our global operations.”

In addition to the jersey patches prominently displayed on the front of players' jerseys, Iron Bow Technologies will engage Kings fans in a variety of other ways, such as visible signage during television broadcasts, including Digitally Enhanced Dasherboards (DED) and virtual on-ice signage displayed during each NHL regular season game at Crypto.com Arena. Iron Bow will also serve as a title game sponsor on February 26, 2025, when the Kings face the Vancouver Canucks at Crypto.com Arena in honor of Black History Month, underscoring both organizations' commitment to diversity, equity and inclusion.

For more information about Iron Bow, visit www.ironbow.com.

About Iron Bow Technologies

Iron Bow Technologies is a next-generation IT solutions provider committed to successfully transforming its clients' technology investments into robust business capabilities in government, commercial, education and healthcare. The Iron Bow team has deep technical expertise and domain knowledge to deliver the right solution and ensure successful business outcomes. Iron Bow's global reach and strategic partnerships with industry leaders and breakthrough technology partners enable clients to implement the latest cutting-edge technology to support mission-critical objectives. For more information, visit www.ironbow.com.

About the LA Kings:

The LA Kings have a long history of excitement, passion and championship glory in Southern California, while demonstrating the highest level of commitment to their fans, partners and community. Owned and operated by AEG, the Kings began play in 1967 and today play at the world-famous Crypto.com Arena in Downtown Los Angeles. Since our inception, we have strived to be the ultimate leader by employing many of the best players in National Hockey League history and hosting and participating in incredible events, culminating in two Stanley Cup championships.